This is an example of the Featured Snippet for the query who invented the Cha Cha, which follows the typical behavior of a Featured Snippet paragraph. These snippets are selected from well-formatted content (with headers) that answer questions or queries clearly and succinctly, often within around 60 words. This has been the case since Featured Snippets were first introduced around 2014 and is something that I anticipate will continue for the foreseeable future.įeatured snippets appear in about 8% results and the most commonly seen Featured Snippet is the Paragraph Snippet.
The most common location for a Featured Snippet, is right at the top of the SERP, and is sometimes referred to as position 0. In this environment, sites using a topic-led approach to content will have multiple opportunities to gain visibility via content from Featured Snippet paragraphs. So content that ranks for Featured Snippets has become more widely distributed across the SERP. This means that rather than being a single element of the SERP, today FS content excerpts can be seen in: Where is Featured Snippet Content Displayed in 2022?Ĭontent that has been extracted by Google for Featured Snippets can now be seen across the SERP as component parts of a multilayered topic landscape. The continued integration of topic filtering elements across the SERP means that content from ‘position 0’ is showing in many more parts of the search results. In 2022, Featured Snippets are part of the journey, not the final destination.
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